Copper Stallion Media, a wedding videography company, recently made headlines after a controversial video went viral. The video, which was posted to the company's social media accounts, mocked a couple who had cancelled their wedding due to the COVID-19 pandemic. The video received widespread criticism, and the company faced backlash from both the public and the media.
The Controversial Video
The video in question featured a skit where actors portrayed the couple who had cancelled their wedding. The actors were shown being chased by Copper Stallion Media employees, who screamed profanities at them. The video also included captions that mocked the couple's reason for cancelling their wedding. The video was shared on the company's Facebook and Instagram accounts, and quickly went viral.
The Backlash
After the video went viral, Copper Stallion Media faced intense backlash from the public and the media. Many people took to social media to express their outrage, with some calling for a boycott of the company. The media also picked up on the story, with news outlets across the country reporting on the video.
The company initially defended the video, claiming that it was meant to be a "joke" and that the actors in the video were not employees of Copper Stallion Media. However, the backlash continued, and the company eventually issued an apology.
The Apology
In their apology, Copper Stallion Media stated that they "crossed the line" with the video and that they were "deeply sorry" for any offense that was caused. The company also announced that they would be donating $1,000 to a charity that supports COVID-19 relief efforts.
Despite the apology, the company continued to receive criticism from the public and the media. Many people felt that the apology was insincere and that the company was only apologizing because they were facing backlash.
The Fallout
The fallout from the video was significant for Copper Stallion Media. The company lost many clients and faced a barrage of negative reviews on sites like Yelp and Google. The owner of the company also faced personal attacks, with people digging up his past and sharing it on social media.
Ultimately, the company was unable to recover from the controversy. In August 2020, Copper Stallion Media announced that they were closing their doors for good.
The Lessons Learned
The Copper Stallion Media controversy serves as a cautionary tale for businesses that use social media. The video was a clear example of how quickly a company's reputation can be damaged in the age of social media. It also highlights the importance of being mindful of the content that is posted online, as once it is out there, it can be difficult to undo the damage.
Businesses should also take note of the importance of being sincere in their apologies. Copper Stallion Media's apology was seen by many as insincere, which only added fuel to the fire. If a company makes a mistake, it is important to take responsibility and show genuine remorse.
Conclusion
The Copper Stallion Media controversy was a prime example of how social media can make or break a business. The company's insensitive video caused irreparable damage to their reputation, and ultimately led to their demise. This serves as a reminder to businesses to be mindful of the content they post online, and to always be sincere in their apologies when mistakes are made.